382: Real Talk: Your Bullsh*t Detector for Navigating the Wild World of Midlife Wellness Marketing

Transcripts are auto-generated.

Courtney Townley 0:01
Do you ever feel like you’re drowning in a sea of miracle menopause solutions and revolutionary wellness products that seem too good to be true? Well, that little voice in your head that’s telling you this is all BS, it’s right. And in today’s episode, we are going to do a deep dive into some of these predatory marketing tactics, why they’re so damaging to a midlife woman’s wellness journey, and how you can be more discerning about the programs and products that you buy into. So if that sounds like something you might be interested in, stick around, because that is where we’re headed today.

Courtney Townley 0:36
Welcome to the Grace and Grit podcast made for women who want their healthiest years to be ahead of them, not behind them. Join your host Courtney Townley right now as she breaks down the fairy tale, health story you have been chasing all of your life, indispensable action steps and lasting change.

Courtney Townley 1:02
You welcome to the Grace and Grit podcast. My name is Courtney Townley, and I am the host of this show. I am so glad that you decided to join me. And before we get into today’s episode, I want to let you know about a program that I run multiple times a year that’s called base camp back to basics. And I created this program because I find so many women straying from the practices that science shows us time and time again really help to improve the health of a midlife woman.

Courtney Townley 1:37
This 21 day event is really designed to help you get back to those practices. It starts on June 2, which is just a few days from the date that this podcast is dropping, and it is $49 to participate. However, if you would like 100% off of this event, all you have to do is rate and review this show on your favorite podcast listening platform. Take a screenshot of that review and email it to me at courtney@graceandgrit.com and I will send you a coupon to get 100% off of this event, and just to like sweeten the pot a little bit, I always gamify my challenges, so I always offer some really fabulous prizes.

Courtney Townley 2:29
And in this event, specifically this round, I am going to be giving away some pretty awesome tools that I personally use in my own wellness journey that helped me just to keep track of data, and help me to stay honest about what’s really going on. So we all know that we’re living in the age of AI and apps, and there are some pretty incredible resources on the market that can really help us to stay attuned to what we’re truly doing so we can improve our health and well being. So I’ll be giving away several of those goodies to the winners of this next round of challenge, and if you would like to have an opportunity to win some of those prizes, head on over to grace and grit.com forward slash base camp and get yourself registered. Or, like I said, if you don’t want to pay just go ahead and rate and review this show. Send me a screenshot of your review, and I will send you a coupon so you can register for free. Okay, let’s get into the meat and potatoes of the show today.

Courtney Townley 3:35
I’m excited about this episode, and honestly, how did it take me almost 400 episodes of the grace and grit podcast to actually have this conversation, because what we’re going to be talking about today is something that has been driving me absolutely crazy for years, and it’s getting worse by the minute, which is the Wild and often misleading world of midlife wellness marketing. And you know what I’m talking about, right?

Courtney Townley 4:05
I know those of you who are tuning into this episode, you are well aware of what I’m talking about, those flashy ads that are promising miracle solutions from everything, everything from hot flashes to belly fat to helping you to miraculously sleep better through the night, or the ads that have an endless stream of revolutionary products that seem too good to be true, the fear mongering messages that aging is a problem and it shouldn’t be happening and really preys on our insecurities. That’s what I want to lean into today, and let’s be honest, at the root of all of that messaging is not a desire to make you healthier, it’s a desire to make money. And this is just a harsh truth, right? So much marketing is. Just trying to sell product and programs, but it’s not actually delivering results, or it’s not actually helping you to create sustainable results. And I’m pretty sure everyone listening to this show is not just interested in creating results with their health, but they want to create results they can sustain.

Courtney Townley 5:21
My husband and I talk about this a lot. He is a builder. So he builds homes, and specifically he is a woodworker. So my husband takes a lot of pride in working with wood. He is honestly an artist, and I have been, you know, a health and wellness coach now for nearly 30 years, and we often joke that we would be so much wealthier if we sold our souls. If my husband built with cheaper products, if he skipped over steps of the building process, if he, you know, just didn’t really put his all into his projects, he could get through building a lot more homes in a year and making a lot more money. And I as a coach if I sold product, if I was constantly affiliating for things that I didn’t really believe in, but gave me an affiliate fee. So I was an affiliate for that reason, if I sold, you know, tight butt and six pack abs and bikini ready body programs, I would probably make a lot more money than I actually do.

Courtney Townley 6:31
I point this out because while that may be true, my husband and I just can’t go there, because we know the cost. We know the ultimate cost is that we wouldn’t sleep at night because we would not have integrity with who we are, as as people and as, you know, really, as people who want to serve in powerful ways. So that’s us. I know other people make different choices, but truly, it’s why I said this in the last episode of the grace and grit podcast, the basics of health, the things that we know help the help to improve the health of a human is the hill I will die on. I will never stop preaching that message.

Courtney Townley 7:13
Let’s be honest, most of the things that improve our health are free. They aren’t things we need to pay for, getting outside and spending time in nature, putting yourself to bed, drinking water, managing your mindset, connecting with other humans. These things do not cost money. Yes, food costs money. That is the one that I can say is absolutely an investment. But most of the things that will actually improve our health do not cost money, and man, that is not a sexy sales pitch, because that doesn’t make people money.

Courtney Townley 7:52
So this is an important topic for midlife women, for a few reasons. I think it’s important to all women at all ages. I mean, I am certainly an advocate for someone completely annihilating all of this horrible messaging that’s targeting young girls and making them feel really insecure. But this podcast specifically is for midlife women, and so I want to talk about why predatory marketing is so harmful specifically to that population in perimenopause and menopause. Let’s be honest, our body is doing a lot of things that we don’t understand. We are in kind of a liminal space, right?

Courtney Townley 8:33
We’re transitioning out of how our body used to respond to our lifestyle behaviors, and we’re in a space of trying to figure out a new normal with hormones, changing responsibilities, changing all the things. And we feel vulnerable, we feel confused, we feel uncertain. And man, that is an awesome place to market to those pain points, right? We are more desperate at midlife than ever to feel good and to reclaim our energy.

Courtney Townley 9:09
And, you know, our understanding of our physiology, and we get so desperate that ladies, we buy into some pretty crazy things. The other reason it’s important to have this conversation about predatory marketing tactics is because the decisions that you make at midlife to honor your health can have long term impacts that aren’t necessarily good, right? So we can make decisions that actually cost us muscle tissue, disrupt our chemistry, further make us more stressed out, and that does not bode well for aging well, and honestly, it’s just a waste of precious life resources to being to. Buy into programs and products that are really just snake oil.

Courtney Townley 10:07
If you spent 20 minutes online today, which I bet everyone here, almost not everybody, not every single listener, but I bet most listeners tuning into this show today have at least spent 20 minutes online today. Now I’m willing to bet that you probably bumped up against a few supplements promising, you know, radical transformation without any other effort in terms of Hormonal Health or energy or fill in the blank, or maybe you bumped into an exercise program promising to get rid of that menopause belly, promising to revolutionize your physiology before summer, maybe you walked away from social media today feeling like you needed a facelift or Botox or filler, or I don’t know what, because obviously social media is a very visual platform, and I I noticed this so much that when I make posts that include my body, specifically working out it gets more engagement than something that had a lot of deep thought, consideration and research that went into it. That’s disappointing, but it’s the way the world.

Courtney Townley 11:37
So we can sit here and argue right that, you know, we get on social media and we get so tired of seeing, you know, people rep like representing their perfect life or with their perfect body or their perfect face or whatever it is, and yet, the consumer is the one who is engaging with that content to the point of the Creator wanting to create more of it. So it’s a vicious cycle, and we have to take responsibility for our part in it. Maybe you walked away from social media today feeling like you needed to go out and get a litany of really expensive tests to figure out what every hormone in your body is doing and at what cadence and is it at optimal levels, maybe you were convinced to purchase an expensive new red light therapy, or cut out certain foods from your diet forever, or transform your body with some kind of cleanse or detox. I mean, this is really what social media and online consumption is selling us, and it’s selling because we’re buying. So I mentioned the predatory marketing tactics earlier and some of that language, and this is just a small taste, right?

Courtney Townley 12:57
A small sampling of that, but things like discover the ancient secret that melts menopausal belly fat while you sleep, urgent, your hormones are destroying your life. This $297 masterclass will save you warning if you’re over 40, your metabolism is dead, unless you try this one thing, the hidden toxin making your hot flashes worse, and the $199 solution Big Pharma doesn’t want you to know about, the secret hormone reset protocol that makes you look and feel like you’re 25 again, only three spots remaining. Does any of that sound familiar? Are you exhausted yet? I sure as hell am

Courtney Townley 13:56
Marketing to midlife women is saturated with false promises and misinformation and fear mongering. But again, like I said, you know why this level of marketing is alive and well? Because it sells it prays to women’s insecurities and vulnerabilities, and women keep buying it.

Courtney Townley 14:24
So ladies, there’s that saying. I didn’t say this, but I know lots of people have said this in different ways over the years. We vote for the type of world we want to live in with the way that we spend our money, and you can bitch and moan and complain all day long about crazy marketing tactics and the garbage you have to rifle through in order to get really valid health information or things that truly help you to improve your health and well being. But what have you bought into the. That is actually promoting this, these crazy marketing strategies, we’ve all done it. What are the things that you’ve bought into?

Courtney Townley 15:12
So I’m going to say to you what you already know, but wish wasn’t true. If it sounds too good to be true, of course it is. If you want to improve your health as you age, you’re going to have to do the unsexy work that needs to be done to deepen what I always say is your integrity cell to soul. Let me explain what that means. In case you’ve never heard that phrase before, maybe you’re a new listener. We have to do the things that help to promote cellular integrity. And even though there’s a lot about the human body, we’re still learning, and we’ll probably be learning about forever, for the rest of time, there are things that we absolutely know that help to improve the health of the human there are those things that I mentioned earlier that cost nothing, that are readily available, but we somehow convince ourselves that that’s just not enough.

Courtney Townley 16:05
And I have to say, I feel like we convince ourselves of that, especially when we aren’t being consistent with it. Please don’t hear me saying that I don’t think sometimes you need medication or you need other complex measures you may but having worked with so many people for so many years in the realm of improving health, 99% of people that I’ve worked with who are frustrated are not consistent with basic measures, that’s the reality. And then we become even stronger prey, better prey for all this fear mongering marketing. So I know that you would love me to tell you that there is a quick fix for your menopause belly, or for your hot flashes, or to look 10 years younger in a month, but I’m not going to do that because I care about you too much to lie to you, and the entire integrity of my business has been built on the back of honesty and unsexy work. So I’m going to tell you to really question the things that you are buying into and who is selling them to you. What do they have to gain?

Courtney Townley 17:27
On that note, I think we need to address common marketing red flags, okay, because all of us are consuming content, whether that’s online or in magazines or through the, you know, through written material, like books, podcasts. Again, we are in the information age, so information is coming at us fast and furious, and within all that information is a whole lot of marketing. So here are some of the things that I think are some of the maybe key notes of marketing red flags.

Courtney Townley 18:11
Okay, again, this is an exhaustive list. I never have time in one episode to do exhaustive lists, but these are some things I think we all need to be very aware of number one, fear based messaging about aging and menopause. Okay, so if you’re running up against a product or program that you are seriously considering buying into, is it using dramatic and alarming language, like your hormones are destroying your life or time is running out, Act now before it’s too late, or maybe you hear language like that is kind of creating panic around what is a normal aging process, with phrases like your metabolism is dying or your body is fighting against you after 40 like pay attention to the language.

Courtney Townley 19:08
Emotion is a powerful driver for sales. In fact, if you’ve ever taken any kind of marketing course, and I’ve taken many, almost every marketing course I have ever taken, encourages you to focus on people’s fears. How do we generate a marketing message that kind of taps into their pain points in a way that is going to get them to buy Well, we have to make them suffer more. I mean, seriously, it’s crazy the way that we are taught to market.

Courtney Townley 19:45
But again, it works, which is why it keeps being taught. Another red flag I think we need to be aware of is just pseudoscience or over complicated explanations. So using complex. Sounding but meaningless scientific terminology to confuse or impress the buyer, things like quantum cellular harmonization technology. What the hell is that? Right? DNA Activation frequencies, molecular restructured restructuring of fat cells. Like if you read a marketing phrase and you have absolutely no idea what it is, step away, right? Because it’s just a bunch of fancy language that probably means nothing.

Courtney Townley 20:36
Maybe you hear a marketing an ad making unfounded claims about hormone regulation, which this is a big thing right for the midlife population. I mean, I just see this left, right and center lately. So this crystal balances all 50 of your hormones simultaneously. What? Or our special frequency treated water reprograms your endocrine system. So or maybe you hear miss the misuse of scientific terms like claiming that products detoxify cellular information, or something that promises to realign your mitochondrial energy field, or something that promises to reprogram your genetic coding right again. If the claims are audacious, they’re huge, or they don’t really make sense, they probably aren’t sensible.

Courtney Townley 21:36
I would also say a red flag, and this is a big one. I’ve done a lot of podcast episodes on this, and I kind of feel like it’s really the crux of this entire show, is when you’re being sold one size fits all approaches marketing that promises the same solution for everyone, ignoring individual differences. I mean, this used to be entirely the diet industry. I think it is shifting. For sure, we are definitely getting more into individualized care, but individualized care is expensive. It’s expensive to the provider, and it’s also expensive to the consumer. So if you want to make more money faster, sell a one size fits all approach. So a one size fits all approach, marketing tactic, which sounds something like this, supplement will cure all of your menopausal symptoms, or our revolutionary program works for every woman over 40. We have a 99 point 9.8% success rate. This is the only diet you will ever need to improve hormonal balance. These things fail to acknowledge that every woman’s body and hormonal journey is different and unique. What works for one person may not work for another and often doesn’t. And it also completely dismisses all these individual factors like genetics and lifestyle and history and culture and medical, you know, medical challenges, all of those things.

Courtney Townley 23:13
So a few other red flags that I won’t go as deep into, but I do want to mention this because for me, you know, yes, I’m in the industry. Yes, I’m in the wellness industry, but I’m also a woman in midlife who is also a consumer, because, like everyone listening, I want to do whatever I can to age well. And so some red flags for me, and these may not be red flags for you, but these are definitely red flags for me. Anyone who exclusively uses their body to sell a program is a huge red flag for me. Your physiology tells me nothing about the state of your health, and I say that emphatically because I’ve worked with so many incredible athletes, so many women over the years who have incredible physiques who were broken in terms of health. So what someone looks like tells you nothing about how well they sleep or what they actually eat, or the quality of their relationships, or how much they like themselves. So I definitely am I am rubbed the wrong way when I constantly see someone online, always using their physiology to sell something. The appearance of their physiology, I should say, which is really what we see, right?

Courtney Townley 24:40
And again, they use it because they keep getting affirmation that it works. People keep clicking, people keep liking, people keep buying. So they keep using the strategy that creates those likes and sales, which is, I’m just going to sell my body. I’m. I also a red flag for me is the whitewashing of everything lately with the word menopause. Look, menopause is a thing, right? I mean, it’s a big thing, and it’s something that we should absolutely be having a conversation around. But we also have to recognize that this has become an incredible marketing opportunity for pretty much everything, right? Right.

Courtney Townley 25:21
Buy this car because you know you’re menopausal and it’s going to I don’t know what I know that seems like a radical example, but seriously, it seems that extreme right supplements are every supplement company that never had anything to do with menopause is now using that word on literally every supplement, every program is for the menopausal woman. Every exercise program is geared specifically for the menopausal woman. And again, I would just argue that the basics are what work throughout your lifetime. So strength training is always relevant throughout our lifetime. It’s always going to be a valuable tool to help deepen the health of a human. Does it become more important at midlife? Well, if you haven’t been strength training at all, probably, but a certain strength program for the menopausal woman is really a consistent strength training program that doesn’t push you too hard, too fast, right? That you’re able to sustain there. It doesn’t have to be necessarily specifically designed for the menopausal body.

Courtney Townley 26:35
So again, I’m a huge fan of this conversation. I’ve been in the strength training world for over what 25 years and strength training improves the health of a human and yes, that includes a menopausal woman. But again, we whitewash everything with that word menopause. I think for me, another red flag is anything that makes me feel like I need to buy it now or I’m missing out now. Certainly there are, like, this 21 day challenge I’m running. I only run it a few times a year. That is very honest and true. But saying that you know that I only have like, three units of a product left for purchase, so you must buy now, or this completely goes off the market when we sell out, sell the last one, and we don’t know when it’s going to come back on. Those are all just marketing tactics. Anything that creates a dependency on their product or services rather than empowering you, is a problem for me, right?

Courtney Townley 27:32
I mean, I’m a self leadership coach, so obviously I’m going to have an issue with anything that is making us dependent. So if you feel super dependent on always working with a certain provider. Mainly I’m speaking to like a nutritionist, a coach, a trainer. Why do you feel that dependency? What aren’t you learning to feel more confident with those skills on your own. I’m all for working with those qualified professionals, but I also think that it’s so important that we learn the skills well enough so when we are in situations where we don’t have the option to be with that person, we don’t have an excuse for not doing those things. That’s true empowerment. I would also say one last thing, a red flag for me is overly complicated systems when simple solutions would work. And I feel like this is a large swath of the wellness industry right selling really complicated protocols that people can’t sustain when consistency with basic measures, it works.

Courtney Townley 28:42
So how do we identify quality resources like now that we’ve talked about some of the red red flags, what are some of the green flags? What are some things that are indicating to you that you know this is probably a quality product or program, this is a qualified professional. Let’s talk about that. Because, again, I hope no one ever takes away from this podcast that I am against hiring the helpers and the healers of the world. I’m not. I am so for it. I am one of them. I like to think of myself anyway that way. But we want to go into those relationships discerningly, right, like we want to, we want to make those decisions from a really grounded and educated place.

Courtney Townley 29:25
We want to look for evidence based approaches. What does that mean? Excuse me, I’m getting over a cold, so if I sound nasally today, that’s why so evidence based approaches rely on scientific research, clinical studies, and well documented methodologies that have been proven effective through rigorous testing. For example, going back to our strength training conversation, right, we have lots of evidence, scientific evidence, that strength training is really beneficial to bone health. So. And it’s supported by numerous peer reviewed studies which you could find if you did a Google search, showing its benefits for preventing osteoporosis, yes, in menopausal women. So that type of evidence based

Courtney Townley 30:18
information is important, so it should be easy to find it. Should be something that you know, if someone is making a claim about a certain research study or study at all, you should be they should provide it. But if they don’t, you should be able to find it and validate it. Transparency in marketing. So transparency in marketing means just being honest and clear about what a product or service can realistically achieve and what it can’t. And, man, we forget that second part. Right? A lot of people selling product and services out there, they’ll go to the ends of the earth telling you about what the product can do, but is it realistic and honest?

Courtney Townley 31:04
A lot of times, no, but rarely, if ever, are they actually speaking to what it can’t do. But I think it’s really important that honest and trustworthy products and programs include speaking to limitations and risks. So I’ll give you an example, a menopause supplement company that clearly states their clinical trial results, but they explain potential side effects and provide direct access to research supporting the claims that they’re making for this particular supplement, right? And here’s the thing, there’s not a lot of that. There’s not a lot of transparency in marketing, which makes us question the supplement industry, right? I’m not saying it doesn’t exist, right? There are definitely companies out there that do a much better job of this, but so many companies just make bold claims and don’t have the evidence to back it up, I would say another green flag a really a good resource for programs and products are companies that that really provide realistic expectations And time and time frames. So quality wellness resources acknowledge that meaningful health claims or sorry, meaningful health changes take consistent effort over long periods of time.

Courtney Townley 32:34
A reputable weight management program will emphasize that sustainable fat loss typically occurs at one to two pounds a week through balanced nutrition and regular exercise, rather than promising that you’re going to lose 30 pounds in 30 days. Because I hope, if you’re a longtime listener of the show, you understand that if you lose a tremendous amount of weight from the outset of any program, you’re not losing fat, you’re losing inflammation, you’re losing water weight, and potentially, depending on the extreme of the diet, you could be losing valuable muscle mass. So losing weight, I’m always emphasizing this on the show is not the same as losing fat. There’s a lot of weight you can lose off your body that is not fat mass. And when you do radical protocols in short time frames, you are losing water, you are losing valuable muscle tissue, and in the long run, you probably are creating a lot of metabolic damage and challenges that you’re going to have to circle back to to correct correct. So it’s really making the journey to wellness even longer.

Courtney Townley 33:55
One more green flag I want to speak to is just obviously professionals, credentials and expertise. So looking for wellness professionals who have legitimate certifications and extensive experience in their field, I would say the advanced degree piece used to be real, and it still is important to me. Obviously, I want to my primary physician, who I know is an MD and has advanced degrees, but I see a lot of people with advanced degrees online now, suddenly they’re experts in everything. So it seems like every physician is now an expert in nutrition and fitness and all the things, and I don’t believe that’s true, because I don’t believe that those pieces are a big part of med school. So I’m not saying that there are not doctors who do have that knowledge, but I see a lot of. Physicians moving into realms that they’re probably not experts in. And I also see a lot of people who do not have advanced degrees speaking to topics like endocrine health, things of that nature that they have no business really talking about because they don’t have that education. So it works both ways.

Courtney Townley 35:22
And I just, I would just say, be clear on the type of content you’re looking for specifically, and then find professionals who have a lot of experience and expertise with that thing. So if you want to build muscle, look for people who have helped people build muscle for a long time. If you are looking to get some information about HRT absolutely go to a menopause specialist to have that conversation. But no professional is an expert on all things, but we are that the line is getting very fuzzy with the online world, like all of a sudden, everybody’s an expert on everything.

Courtney Townley 36:10
Okay, so let’s get into some action steps to close this up, there’s a few questions that I think are worth asking before you purchase anything, whether that’s a product, a program, a piece of equipment, whatever, what scientific evidence supports these claims? That’s a great question. So does the company provide links and peer reviewed research? Are there legitimate clinical studies backing their promises, or just vague references to studies show right? I would also say a great question to ask, and I love this one, is, how does the marketing of this product or program make me feel? Are they using fear and shame or and insecurity to motivate my purchase? Do I feel pressured or anxious after seeing their marketing quality, wellness resources should educate and empower, not manipulate your emotions.

Courtney Townley 37:11
Now, again, probably a marketing expert would say that’s a terrible strategy, because a marketing expert is focused on the bottom line, how much money is this campaign going to make? But I’m just going to say, as a business owner, as someone in the health and wellness industry, that I truly believe that quality products and programs are going to market to you by educating and empowering you, not by shaming you and making you riddled with anxiety. I would ask another question is, who is behind the product or program, and what are their credentials? Something that really bothers me deeply, and I see it. I’ve seen it for so many years, are people that I’m connected to on social media, for some reason, maybe they’re just friends. Maybe they’re, you know, a friend of you know, I know that somehow is all I’m trying to say, and they will lose a tremendous amount of weight, right?

Courtney Townley 38:19
And then they are basically posting pictures of their weight loss journey. And people, of course, natural curiosity. How did you do it? And a red flag for me is always when they say, I sent you a DM because they don’t want to publicly declare for whatever reason, it’s an MLM strategy. This is a very big multi level marketing strategy to have them come into your DMS to give you the information, but not publicly state what they actually did. That is a huge red flag. For me. May not be for you, maybe it works for you. Maybe that, maybe that is the answer for you. But for me, it’s a huge red flag. I just think it’s so it’s so slimy, like, if you’re going to publicly display the transformation that you made, and you truly want to help people, why wouldn’t you publicly say exactly what you’re selling? I would also say great question to ask is, you know, what happens if this doesn’t work for me. So can I get a refund on the product? Is there a guarantee of the program if I, if I commit to doing the work for a week or two weeks, and I, you know, I’m not really enjoying it or getting results, can I get a refund? These are all great questions to be asking. Okay, so evaluating health claims, I would just say, research and verify, consider the motivation and approach and trust your instincts. Ladies, again, like I said from the outset of the show, if it’s too good to be true, it probably is.

Courtney Townley 39:51
The last thing I want to say before we go is building a trusted network of professionals I think is a really great way. Way to navigate through all of the garbage in the marketing world. And what I mean by that is, when you have a healthcare provider that you really trust, whether that’s a physician or a nutritionist or a physical therapist, if you have a trainer or a health coach or someone that you work with that you have actually reaped a lot of value from and you trust their input. Ask them for referrals, right? I think that’s a great way to build a network. So you’re relying more on that to make decisions than you are through online media marketing.

Courtney Townley 40:35
All that to say at the end of this episode today, I just want to remind you what I reminded you from at the start, which is the Back to Basics challenge is running starting June 2 is when the master class drops, but June 4 is when the challenge actually begins. And I created this challenge again because a lot of women that I work with are feeling overwhelmed by the endless stream of what we talked about today, the miracle solutions, right?

Courtney Townley 41:04
And the fear mongering ads and the quick fixes. So I’m my answer to that is always circling them back to basics, what we know truly works to improve the health of a human. And these are things that you already know, I wish I had something sexier to sell you that was honest and true. But I’m going to sell you on the idea that moving your body throughout the day, eating real food that your body recognizes as food, spending time in nature, connecting, like I said, with other humans, things like that done consistently go a very long way to improve your health and well being at midlife and honestly at any stage of life.

Courtney Townley 41:49
So if you’re ready to cut through the noise and start doing getting back to that work, this could be an awesome place for you to reignite that work again. You can head on over to graceandgrit.com/basecamp to get registered. And if you want free registration, all you have to do is rate and review the show. So take a snapshot of your review, email it to me at courtney@graceandgrit.com and I will send you a coupon with your free code that you can use at checkout to get 100% off.

Courtney Townley 42:22
All right, ladies, I hope that this was helpful. I hope that it just reminded you of the fact that you’re not crazy, right? I mean, you’re not, I know you feel that way when you get offline, but you are truly not crazy. It’s just a crazy world. It is a crazy marketing world, and it is up to us to be more educated consumers, so we stop buying into the garbage that is harming women’s health. All right, my friends, have a wonderful rest of your day, and I will talk to you soon. Take care.

Courtney Townley 42:54
Thank you for listening to the grace and grace. And grit podcast. It is time to mend the fabric of the female health story, and it starts with you taking radical responsibility for your own self care. You are worth the effort, and with a little grace and grit, anything is possible.